Lead Forensics is a popular, enterprise-level b2b analytics solution for discovering the businesses that have been viewing your website without making contact with you. It’s a fairly new idea, and helps you to make contact with potential leads you never would have known you had.
Problem is, Lead Forensics is VERY expensive and I’ve heard of many horror stories of small businesses getting locked into contracts at over £200 per month which is terrible.
Lead Forensics vs. Lead Peep – What’s the Difference?
First and foremost, it’s important to point out that Lead Forensics tracks website visitors and matches them to businesses with an IP lookup, something you can easily do with Google Analytics, whereas Lead Peep is a dedicated online lead finding tool for b2b businesses.
Lead Forensics tracks your website visitors after placing a piece of their code on your website, and they then take the IP address of each of them and do a check against organisations with their own IP range, which is only usually larger businesses. You’d never find any small or local businesses in Lead Forensics, for example, so it’s not really for every type of business to be honest.
Lead Forensics pricing starts from over £200 a month, which makes it very expensive and out of reach for most SMEs, and they lock you into contracts which can be expensive and scary.
Benefits of Lead Forensics:
- Expose the businesses viewing your website, and pages they visit
- Export leads into a CRM of your choice for lead nurturing
Lead Peep provides you with an easy-to-use yet very powerful cloud based lead finding tool for quickly and easily discovering thousands of highly targeted business leads which can be exported in lead lists for use in your cold emailing, cold calling and direct mail campaigns.
Lead Peep pricing starts at just $24.99 a month with no contracts. Month-to-month billing means you are free to cancel your account at any time, and upgrading is a doddle.
Benefits of Lead Peep:
- Find new b2b leads for any keyword, in any city or state and country
- Export leads for cold emailing, cold calling and direct mailing
- Powerful lead filters to find only the best, targeted leads
- Lead validation ensures data accuracy for all leads
Which Product Should You Be Using?
That depends entirely on your goals and aspirations with your business.
I’d always advise business owners to use as many effective methods as possible for finding and closing new leads, because that means more revenue and profit for the business.
Lead Peep is perfect for finding lots of brand new, highly targeted leads based on your own search criteria. Lead forensics is perfect for discovering leads you didn’t know you had, from your website visitors. Both are very effective and should be used side-by-side for the best growth potential.
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Founder of Lead Peep and frequent knowledge-sharer on the Lead Peep blog where I write about marketing, sales and lead generation.
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