Ruler Analytics is a call tracking and marketing attribution product that also provides information on the companies that are visiting your website, providing b2b leads you didn’t know you had.
It’s great to have these potential leads shown to you, but the problem is that they have to look for you first, which is a problem if you have no search engine visibility or the big budgets required for a proper advertising and marketing strategy to drive this traffic to your website in the first place.
It’s much better to create your own leads, and lots more of them. And a lot faster.
Ruler Analytics vs. Lead Peep – What’s the Difference?
Since Ruler Analytics offers a number of solutions in their product, we’re going to be focusing only on the company analytics part of their product for this post. Since we like juicy leads.
First, let’s take a quick look at what each saas tool is, offers and does…
Ruler Analytics installs a piece of code on your website to track your visitors and then looks for IP addresses that are registered to an organisation. You then contact them and warm the lead. It’s very simple, but it actually works as proven by the popularity of Ruler rival Lead Forensics.
Ruler Analytics pricing starts from $125 a month which makes it quite expensive if your only goal with it is to track company visits to turn into b2b leads. There are cheaper alternatives.
Benefits of Ruler Analytics:
- See the companies visiting your website, and the pages they visit
- See where your sales and phone calls come from
- Detailed visitor-level analytics
- Phone call tracking
Lead Peep, on the other hand, requires no installation or connection to your website and is used entirely separately from your website to discover business leads based on your own highly targeted search criteria. Any keyword, any city or state, any country. There’s so much potential.
Lead Peep pricing starts from just $24.99 a month which enables you to find thousands of targeted b2b leads every day for use in your cold emailing, cold calling and direct mail campaigns.
It’s a brilliant lead generation tool for businesses who sell to other businesses.
Benefits of Lead Peep:
- Find b2b leads instantly, based on your search criteria
- Scrape emails, phone numbers and postal addresses for every company
- Bulk search in many cities or states at once
- Export leads in CSV or Excel, PDF or for Facebook or Google Audiences
- Expansive lead validation with cross-referencing across multiple sources
Which Product Should You Be Using?
Well, that depends entirely on your needs and goals.
If you’d like to find your own business leads quickly and easily for your own direct marketing and outreach campaigns, then Lead Peep is definitely an affordable and powerful tool to be using.
If you’d like to do a little less legwork and your website is already receiving traffic then you may want to track the companies visiting your website so that you can open a dialogue with them and warm those leads and try to convert them. It can be very, very effective if done right.
Personally, I think every business who sells its products or services to other businesses should be using these two methods side-by-side for the best results and sales growth possible.
For the best revenue growth possible you should be actively finding your own brand new leads AND trying to convert the ones who are already checking you out, with a tool like Ruler Analytics, although there are cheaper alternatives such as Whoisvisiting or Leadberry.
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Founder of Lead Peep and frequent knowledge-sharer on the Lead Peep blog where I write about marketing, sales and lead generation.
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